HOW TO BUILD A POWERFUL PERSONAL BRAND COMMUNICATIONS STRATEGY – THROUGH CAREFULLY CRAFTED STATEMENTS, PERSONALITY ARCHETYPES, AUTHENTICITY AND COMPELLING STORY-LINES!
THE ULTIMATE *DIFFERENTIATION* STRATEGY!
You already have a brand. As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room”.
Dear Knowledge worker,
Personal branding is defined as the process whereby people and their careers are marked as brands.
You can now take ownership and enhance yours today!
It’s time to position brand you, (your specialist knowledge, gifts and talents), as the go-to authority – ahead of the curve, and start creating satisfactions that your target market will value, need and trust. If you posses knowledge, then there are people already searching for it, and are willing to pay you for it. But, there is a certain way of making this knowledge available and selling it for high prices.
This is your opportunity to take advantage of my formal education including; a BA (Hons) marketing degree, post graduate IBM certifications, systems consultancy, 16 years professional marketing experience, and the last 3 months of clarity and intensive hard work on development and market testing.
I have identified and created a unique and concentrated modular based marketing system that ports down ONLY the best and most relevant marketing knowledge (that you need to know), from large corporations – to fit your personal name brand and/or your knowledge.
The two hot trends at the moment are personal name branding and information product marketing.
This is precisely what other knowledge workers are doing… And if you are not doing this, then you are seriously leaving money on the table, and are going to get left behind. But there’s a certain way of doing it and I’m going to show you exactly what to do, how to do it and the tools you need to use.
- How to explore and identify your personality archetype
- How to write your mission, vision & values statements
- How to write your personal brand positioning statement
- How to write a compelling story for your personal brand
- How to manage your brand identity, Image and Integrity
Appendices
- Fill-in-the-Blanks – Statement Templates and Examples
- Appendix 1. The Pearson Archetypal System
- Appendix 2. Applications
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Who is this e-learning for?
- Entrepreneurs, consultants and small-business owners - who want their enterprises to represent an authentic expression of who they are.
- Leaders - who want to make the most positive and inspiring impact on their people, or develop a distinctive leadership voice and message.
- Working professionals - who want to be more meaningfully engaged in, contribute more purposefully to and get more satisfaction out of the work they do (like me in 2001!)
- People in career transitions - who want to base a next move on what’s most motivating and important to them.
- Job seekers - who want to find positions that are truly the right fit for them.